FIFA+ Collect: Platform Launch
Built the visual identity for FIFA's first digital collectibles platform from scratch - 380M+ impressions, 5x industry CTR, and packs that sold out on launch.
T100 Triathlon World Tour
Designed a broadcast-ready global event identity that scaled across venues in Singapore, Dubai, and the Gold Coast without losing an ounce of visual coherence.
Fantastec SWAP: Record Drop
Digital Collectibles Launch
Led the 3D card design system that turned a digital collectibles drop into Fantastec's highest-grossing release to date.
SBC Eurasia: Cultural Identity
Created a culturally grounded campaign identity for a 2,000-delegate global conference - from street-level posters to digital and indoor placements.
Charlton: Live Match Graphics
Reactive Social Designs
Rebuilt Charlton Athletic's match-day social graphic system to deliver polished, on-brand content at the pace live football demands.
Charlton: Hexagon Brochure
Hospitality Brochure
Turned a standard hospitality brochure into a die-cut hexagonal conversation piece that directly drove bookings and set a new creative standard for the club.