FIFA+ Collect: Platform Launch
Built the visual identity for FIFA's first digital collectibles platform from scratch - 380M+ impressions, 5x industry CTR, and packs that sold out on launch.
T100 Triathlon World Tour
Designed a broadcast-ready global event identity that scaled across venues in Singapore, Dubai, and the Gold Coast without losing an ounce of visual coherence.
Fantastec SWAP: Record Drop
Digital Collectibles Launch
Led the 3D card design system that turned a digital collectibles drop into Fantastec's highest-grossing release to date.
SBC Eurasia: Cultural Identity
Created a culturally grounded campaign identity for a 2,000-delegate global conference - from street-level posters to digital and indoor placements.
Charlton: Live Match Graphics
Reactive Social Designs
Rebuilt Charlton Athletic's match-day social graphic system to deliver polished, on-brand content at the pace live football demands.
Charlton: Hexagon Brochure
Hospitality Brochure
Turned a standard hospitality brochure into a die-cut hexagonal conversation piece that directly drove bookings and set a new creative standard for the club.
Charlton Athletic 2018-19 Hummel Home Kit
Influenced by the home kit worn by the Addicks during the 1989/90 and 1990/91 seasons, the new shirt included a similar shadow chequerboard pattern to that of the original incarnation. The concept behind the design of this piece was to create a sort of 90s video game retro graphic design set, a mixture of retro and contemporary similar to what the new Hummel kit design represented.